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A&A Coatings

After Stories

A&A Coatings Coats More Parts And Equipment With An Updated Brand Name And Logo, Modern Website And Search Marketing Campaign.

A&A Coatings, a 70-year industry leader, is a thermal spray plant, devoted to the application of Metal, Ceramic, Cermet, and Hard- faced coatings. Their cost-effective service meets the needs of customers in industries ranging from Aerospace & Rotorcraft to Marine Life to Petrochemical.

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A&A Coatings came to Adswot looking to bring their 70 year old brand into the 21st century. Adswot aimed to design a new brand identity and website to properly promote their niche product and services. In additional to updating A&A’s website’s aesthetics, Adswot needed to implement a strong search marketing campaign to further promote the brand’s digital visibility.


Design a new logo for the new brand name that reflects their history as well as modernization.

Design a modern website that informs their audience to their services and history, while encouraging visitors to request a free quote.

Create additional content pages for their services to target specific industries, materials and applications to broaden their organic reach.

The Results


Increase in total site traffic


Increase in organic traffic


Decreased bounce rate

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